Featured products
Africa’s Best Cocoa Butter & Shea Butter Cream
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£4.69Add to cart
20 in stock
Africa’s Best Cocoa Butter & Shea Butter Cream. Velvety smooth cream that leaves skin feeling super soft, moisturized, replenished and
Africa’s Best Cocoa/Shea Lotion 12oz
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£4.59Add to cart
20 in stock
Africa’s Best Cocoa/Shea Lotion. Nothing eliminates the dry, ashy look like this lotion! Super rich and creamy formula that goes on smooth &
Africa’s Best Kid’s Organics Olive and Soy Oil Moisturizing Growth Lotion 8 oz
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£4.19Add to cart
20 in stock
Africa’s Best Kid’s Organics Olive and Soy Oil Moisturizing Growth Lotion, this isn’t your ordinary moisturizing hair lotion. Unlike greasy oil
Africa’s Best Kids Organic Detangler 2-N-1 Spray 12oz
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£4.19Add to cart
20 in stock
Africaês Best Kids Organics Olive Oil 2-N-1 Organic Conditioning Detangler gives your children hair anti-breakage protection. This gentle dual anti-
Africa’s Best Kids Organic Olive & Soy Oil Moist Growth Lotion 8oz
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£3.99Add to cart
20 in stock
Enriched with Olive Oil for strength and Soy Bean Oil for shine. Enhances healthy growth and restores hair to a healthy moisture balance. Perfect
Africa’s Best Kids Organics Gro Strong 7.5oz
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£4.19Add to cart
20 in stock
Africa’s Best Kids Organics Gro Strong. Fortified with NutriGro Triple Action Organic Growth Complex. Aids in healthy new growth for all hair types.
Africa’s Best Kids Organics Smoothing & Styling Gel 15oz
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£4.19Add to cart
20 in stock
Say goodbye to old-fashioned, tacky gels, that leave flaky residue on your daughter’s hair and scalp. Finally, there’s a conditioning styling gel that
Africa’s Best Olive Oil Foam Wrap 8.5oz
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£4.99Add to cart
18 in stock
Africa’s Best Olive Oil Foam Wrap
African Pride Olive Miracle Anti-Breakage Leave-In Conditioner Creme
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£4.99Add to cart
20 in stock
African Pride Olive Miracle Leave-in Conditioner is a feather light leave-in conditioner that helps protect hair from damage while
BUMP PATROL COOL SHAVE GEL (TUBE)
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£7.99Read more
Out of stock
A rich, creamy lather made from a refreshing, naturally-derived concentrate specially formulated to help prevent skin irritation while shaving.
Bump Patrol Maximum Strength Aftershave 2oz
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£30.00Add to cart
20 in stock
Introducing the fastest-acting Bump Patrol formula. It has added penetration boosters to get to the problem quicker, so you’ll see results
DAX Super Neat
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£4.03Add to cart
13 in stock
DAX Super Neat is a conditioning hair cream that offers a light hold. It’s great for many hair types and styles.
Palmer’s Cocoa Butter Massage Cream for Stretch Marks
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£6.49Add to cart
20 in stock
Palmer’s Cocoa Butter Formula Massage Cream helps reduce the appearance of stretch marks
Palmer’s Cocoa Butter Massage Lotion for Stretch Marks
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£9.99Add to cart
3 in stock
Palmer’s Cocoa Butter Formula Massage Lotion helps reduce the appearance of stretch marks with a special blend
Palmer’s Cocoa Butter Tummy Butter for Stretch Marks
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£6.49Add to cart
20 in stock
Palmer’s Cocoa Butter Formula Tummy Butter® Advanced Formula with Bio C-Elaste® is widely recommended for stretch
Palmer’s Coconut Oil Body Cream
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£6.29Add to cart
20 in stock
Palmer’s® Coconut Oil Formula products contain ethically and sustainably sourced Coconut Oil and Tahitian Monoï Oil, infused with Tiaré flower petals.
Andrey Wig
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£31.99Select options
Out of stock
Wig Fashion Human Hair Wigs made of 100% human hair are designed to look realistic, with special attention paid to partings.
Big Afro EZ Pony Sleek
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£17.99Select options
Out of stock
As essential as a woman’s make-up bag, our EZ Ponytails is a must for every trendsetting female.
Bree HH Wig
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£45.99Select options
Out of stock
Wig Fashion Human Hair Wigs made of 100% human hair are designed to look realistic, with special attention paid to partings.
Cecilia HH Wig
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£25.99Select options
Out of stock
Sleek Wig Fashion Human Hair Wigs made of 100% human hair are designed to look realistic, with special attention paid to partings.
Chic HH Wig
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£31.99Select options
Sleek Wig Fashion Human Hair Wigs made of 100% human hair are designed to look realistic, with special attention paid to partings.
Coco Wig
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£21.99Select options
Out of stock
Introducing a mega range that extends the Fashion Idol 101 family to greater grounds!
Ebony Wig
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£21.99Select options
Introducing a mega range that extends the Fashion Idol 101 family to greater grounds!
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New Trending Products
African Pride Shea Miracle Moisture Intense Leave-In Conditioner
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£4.79Add to cart
20 in stock
This rich cream is both a conditioner and a styling aid. Naturals are able to replenish moisture to freshly cleansed tresses or use a dollop
Africa’s Best Cocoa Butter & Shea Butter Cream
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£4.69Add to cart
20 in stock
Africa’s Best Cocoa Butter & Shea Butter Cream. Velvety smooth cream that leaves skin feeling super soft, moisturized, replenished and
Africa’s Best Cocoa/Shea Lotion 12oz
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£4.59Add to cart
20 in stock
Africa’s Best Cocoa/Shea Lotion. Nothing eliminates the dry, ashy look like this lotion! Super rich and creamy formula that goes on smooth &
Africa’s Best Kid’s Organics Olive and Soy Oil Moisturizing Growth Lotion 8 oz
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£4.19Add to cart
20 in stock
Africa’s Best Kid’s Organics Olive and Soy Oil Moisturizing Growth Lotion, this isn’t your ordinary moisturizing hair lotion. Unlike greasy oil
Africa’s Best Kids Organic Detangler 2-N-1 Spray 12oz
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£4.19Add to cart
20 in stock
Africaês Best Kids Organics Olive Oil 2-N-1 Organic Conditioning Detangler gives your children hair anti-breakage protection. This gentle dual anti-
Africa’s Best Kids Organic Olive & Soy Oil Moist Growth Lotion 8oz
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£3.99Add to cart
20 in stock
Enriched with Olive Oil for strength and Soy Bean Oil for shine. Enhances healthy growth and restores hair to a healthy moisture balance. Perfect
Africa’s Best Kids Organics Gro Strong 7.5oz
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£4.19Add to cart
20 in stock
Africa’s Best Kids Organics Gro Strong. Fortified with NutriGro Triple Action Organic Growth Complex. Aids in healthy new growth for all hair types.
Africa’s Best Kids Organics Smoothing & Styling Gel 15oz
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£4.19Add to cart
20 in stock
Say goodbye to old-fashioned, tacky gels, that leave flaky residue on your daughter’s hair and scalp. Finally, there’s a conditioning styling gel that
Africa’s Best Olive Oil Foam Wrap 8.5oz
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£4.99Add to cart
18 in stock
Africa’s Best Olive Oil Foam Wrap
Africa’s Best Organic Carrot Oil 7.5oz
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£4.39Read more
Out of stock
Africa’s Best Organic Carrot Oil. Strengthens weak, damaged hair. Contains natural beta carotene, proteins, vitamins and herbal
Africa’s Best Organic Carrot T-Tree 6oz
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£3.99Add to cart
20 in stock
Africa’s Best Organic Carrot T-Tree. All Natural strengtheners. Both oils are widely believed to have healing properties. Carrot Oil Strengthens,
Bestseller Products
Africa’s Best Textures Shea Butter Textures Shea Butter Curls Defining Cream 15oz
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£4.99Read more
Out of stock
AFRICA’S BEST TEXTURES SHEA BUTTER CURLS CURL DEFINING CREAM 15oz Amazing definition for curls, coils, waves, twists, braid outs, wash-n-go styles and more! Enhanced with Shea Butter & Coconut Oil, Shea Butter Curls leaves tresses feeling soft, smooth and
Texture My Way Keep It Curly Stretch & Set Styling Foam
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£5.99Read more
Out of stock
Lock in long-lasting, bouncy, scrunchy curls, loose, flirty waves, or fun coils & twists. Coat wet or dry hair with this silky styling foam, and then
Sulfur8 Kid’s Hair & Scalp Conditioner
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£5.49Read more
Out of stock
Anti-breakage formula Gentle Anti-Dandruff Hair & Scalp Conditioner PLUS moisturizes & softens
PCJ®Smooth Roots® No-Lye Conditioning New Growth Relaxer
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£5.29Read more
Out of stock
Introducing Luster’s PCJ® Smooth Roots™ No-Lye Conditioning New Growth Relaxers with Shea Butter & Sunflower Oil. Luster’s PCJ Smooth
Groganics Hair Gro n Wild Intensive Growth Treatment 6oz
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£6.69Add to cart
9 in stock
Groganics Hair Gro n Wild Intensive Growth Treatment 6oz is a blend of wild flowers, herbs and oat extracts. These powerful ingredients
Platinum HH Wig
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£49.99Select options
1 in stock
Sleek Wig Fashion Human Hair Wigs made of 100% human hair are designed
Palmer’s Olive Oil Body Lotion
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£6.29Read more
Out of stock
Loaded with vitamins and minerals that act as antioxidants, Olive Oil is a long prized skin protectant and moisturizer.
Fantasia FRIZZ BUSTER Serum
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£7.99Add to cart
4 in stock
See the difference instantly as frizzed, heat-damaged hair is transformed to a smooth, resurfaced, shiny, healthy, look and feel.
Featured Products
African Pride Olive Miracle Anti-Breakage Leave-In Conditioner Creme
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£4.99Add to cart
20 in stock
African Pride Olive Miracle Leave-in Conditioner is a feather light leave-in conditioner that helps protect hair from damage while
African Pride Olive Miracle Leave-In Conditioner
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£4.79Add to cart
18 in stock
Olive Miracle Leave-In Conditioner
Aunt Jackie’s COCO WASH Coconut Milk Conditioning Cleanser
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£5.89Add to cart
20 in stock
Aunt Jackie’s amazing Coconut Milk therapy will leave your hair clean and free of impurities, while feeling touchably softer. Coconut Milk has been
BLUE MAGIC Olive Oil Leave-In Styling Conditioner
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£4.29Add to cart
20 in stock
Shampoo, towel dry and apply Blue Magic® Olive Oil to scalp and hair. Massage in thoroughly and gently comb for even coverage. Style as
Creme Of Nature Ultra-Moisturizing Conditioner
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£4.99Add to cart
20 in stock
Pamper your hair with Creme of Nature® Mango & Shea Butter Ultra-Moisturizing Conditioner formulated to deeply moisturize and soften
DOO GRO® Mega Thick® ® Leave-In Strengthener
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£6.29Read more
Out of stock
Helps reduce breakag Leave-In Strengthener is an oil free, weightless formula that thickens and strengthens weak damaged, dry hair.
Shea Butter Coconut Oil Moisturizing and Silkening Conditioner
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£5.19Add to cart
20 in stock
Protects hair from dryness that can cause breakage
